Barcode was launched on 25th September 1998 in Mumbai and subsequently opened its first store in Mumbai in January 1999. The brand is owned by Pentagon Manufacturing and Marketing Ltd. The company is owned by Sunita Ajay Ramnathkar and Sunil H Pophale.The brand and its concept is the brain child of Sunita and Sunil who are global professionals themselves. The lack of proper western clothing so required by Indian working women prompted Sunita to explore the opportunity and start the brand. The deciding factor was that there was no western brand that offered well fitted garments to the Indian woman, whatever her size.