Click Forensics is a third-party paid click traffic auditor that assists advertisers and
search engines to eliminate fraud from the pay-per-click marketing industry. Click
Forensics audits paid click traffic by analyzing both the technical aspects of the click
(such as IP address, location, associated browser and operating system, etc.) and
behavioral characteristics (such as time spent on site, visit depth, etc.). In addition,
Click Forensics provides summary threat analyses, allowing advertisers to adjust
spending based on keywords with varying degrees of threat and potential loss. The
company charges a flat audit fee.