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555 Ellis Street, Mountain View, CA 94043
Ph: 650.567.1000

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Mountain View, California

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Efficient Frontier

Efficient Frontier uses advanced algorithms and statistical analysis to optimize keyword spend across millions of potential keyword buys for more than 70 of the top 500 search advertisers. Efficient Frontier uses a “portfolio-based” approach to search optimization, spreading a customer’s keyword purchases across a large number of automatically generated word combinations, which expands reach deeper into the “Long Tail” of searches and lowers the average spend per click.

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