Lilliput could well be a misnomer, for there is nothing small about this 260 crore kidswear behemoth which spans the country and has inched overseas. Lilliput’s long journey has been a series of baby steps that began 17 years ago. In 1991, Sanjeev Narula, a young graduate set up a small unit with 25 sewing machines in Delhi’s Govindpuri area. He employed four people and hired tailors on contract to take up fabrication work for exporters. It required an investment of Rs.1 lakh which came from his own savings and as a loan from his father. He closed 1990-91 with a turnover of Rs 8 lakhs and it proved to be a turning point. It was around this time that India also liberalized its export policy and Narula moved to make the most of the booming industry. As most orders had been from companies retailing in kidswear , it had by default, become Narula’s expertise. And upon surveying the Indian market he realized that there was a vacuum in branded garments for kids and the ones which were available were either expensive or tacky. Hezeroed in on Delhi’s Greater Kailash market for his first store, which opened in April 2003. Brand Lilliput was finally born.
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