Based in Toronto, Ontario, TVI is Canada's leading 24-hour Tamil Television channel. TVI offers a wide variety of continuous Tamil programming: ranging from local and world news and events to the latest movies and television series. As recently as 1980 there were no pay or specialty television stations in Canada. By 1990, these stations had captured of the Canadian audience, increasing to over 46% today. This growth was primarily due to the nature of these types of channels, which are designed to target specific demographics.